Cultivation theory developed by Professor George Gerbner, he began
the 'Cultural Indicators' research project in the mid-1960s, to study whether
and how watching television may influence viewers' ideas of what
the everyday world is like, cultivation theorists argue that television has long-term effects which are significant.
In lesson we analysed and closely took a look at the 10 minute video of top
boy, looking at the positive aspects of young people and the negative aspects
they may be presenting towards the audience. And from these when I identified
an aspect from the short clip I would mark a point. As a result altogether, it
came to the positive aspects being twenty two and the negative aspect of young
people being 25. This evidently shows the audience today how many negative
things they may find in the clip and that the world may not be as they seem.
Videos like this can create opportunities for youths today to identify how
other people live their lives and everything perhaps isn't as it seems from
their perspective. The two youths in the clip are represented as caring for
each other’s needs and being there for each other as friends, but it shows a
stereotypical teen side to them as for an example: when the two young boys go
to the supermarket they come across a woman and view them as a ‘sex object’ as
they are looking at her in a different way. When the woman goes away they use foul
terms and describe her in an inappropriate way, from this specific clip if an
adult was watching this they would straight away conclude that all teenage boys
are like that which a huge stereotype they would relatively agree with is.
Because series like these are broadcasted to a lot to the public where teenage
boys are there to entertain people their same age, hence why people today stick
to the stereotypical belief that all of the same group are similar.
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