From the article I just read, the point I summarised and gained was how the newspapers are falling down immaculately which are rising concerns for the newspapers owners. Philip Meyer calculates that the first quarter of 2043 will be the moment when newsprint dies in America young people are getting their news on-line. This therefore shows the pathway of the future as we are currently living in the 21st Century when people can stream the news whenever they want however they want i:e (tablet, phone, computer) there is no need for people to spend there money and purchase newspapers when they already have an alternative way of reading the daily news. Even though this is happening newspapers companies are trying very hard to encourage and entice people to read the newspapers. For example in the article I gathered that newspapers are focussing more towards entertainment, lifestyle and subjects that may seem more relevant to people's daily lives than international affairs and politics are. Therefore they'll be able to attract a younger audience as majority for them are not interested in politics and international fairs, newspapers are pulling a good trick by revolving it around entertainment as this may entice the young audience to start reading it. Another way in which they are trying to save newspapers are through spending much less on journalism as this is very costly, therefore this shows how the newspapers owners/directors know themselves that they aren't doing as successfully well due to the emerge of the internet. As the internet is a seductive medium that supposedly matches buyers with sellers and proves to advertisers that their money is well spent. So this is indicating that if advertisers want to spend their money on newspapers they'd be wasting their money, but through internet they have a higher chance of gaining viewers to notice their advert. Therefore all in all the newspapers aren't doing financially well and this is also show cased how peoples employment in the newspapers industry fell by 18% between 1990 and 2004.
Do you agree with its view that it is a 'cause for concern, but not for panic'?
I agree with this statement that it is a cause for concern, but not for panic. Not for panic in a sense that newspapers cannot argue the fact that every single person worldwide will stop reading the newspaper. Because, in the long-term adults or older people when they are commuting for instance. They may want to find to do something useful as they may be bored. Because they're going underground this may result in lack of internet connection or no service at all. Therefore, this would make it the individuals habit to pick up the 'free' newspapers and read it. To be able to get to know what's happening in the world internationally and in London. Moreover, as free newspapers gain loads of people reading there papers as its free. Advertisers would be more willing therefore in the long-term to use the newspapers as they know when people are commuting (middle-class workers) they'd notice the advert and therefore the companies money is well spent as they know thousands of people read the free newspapers in the train stations. Moreover, as internet is increasing substantially this does result in people having to pay and subscribe to the internet and give in monthly bills. As the recession is going high people are very scared to spend their money, this may become a huge panic for people in the future and may exclude them from buying the subscription for the internet. Therefore, they'd be more likely to read the free newspapers. I believe it's a cause for concern as newspapers revenue has already fallen down numerously, however as they're intentionally focussing more on entertainment this may drift the younger audiences to start acknowledging the internet. But I strongly disagree that it's not something they should panic about, as the internet can at times be an unreliable source and as the newspaper has evolved from decades ago people already built that trust with the newspapers and would still be more likely to rely on it and read it.
Do you agree with its view that it is a 'cause for concern, but not for panic'?
I agree with this statement that it is a cause for concern, but not for panic. Not for panic in a sense that newspapers cannot argue the fact that every single person worldwide will stop reading the newspaper. Because, in the long-term adults or older people when they are commuting for instance. They may want to find to do something useful as they may be bored. Because they're going underground this may result in lack of internet connection or no service at all. Therefore, this would make it the individuals habit to pick up the 'free' newspapers and read it. To be able to get to know what's happening in the world internationally and in London. Moreover, as free newspapers gain loads of people reading there papers as its free. Advertisers would be more willing therefore in the long-term to use the newspapers as they know when people are commuting (middle-class workers) they'd notice the advert and therefore the companies money is well spent as they know thousands of people read the free newspapers in the train stations. Moreover, as internet is increasing substantially this does result in people having to pay and subscribe to the internet and give in monthly bills. As the recession is going high people are very scared to spend their money, this may become a huge panic for people in the future and may exclude them from buying the subscription for the internet. Therefore, they'd be more likely to read the free newspapers. I believe it's a cause for concern as newspapers revenue has already fallen down numerously, however as they're intentionally focussing more on entertainment this may drift the younger audiences to start acknowledging the internet. But I strongly disagree that it's not something they should panic about, as the internet can at times be an unreliable source and as the newspaper has evolved from decades ago people already built that trust with the newspapers and would still be more likely to rely on it and read it.
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