Thursday, 9 January 2014

There are always concerns about new technology. In your view, what are the possible benefits and problems attached to the internet? Intro, Both sides argue, 3 theorists or theories, your opinion

Web 2.0 wasn't available in the last decade or so, but now it is there are possible benefits for people today including young, old, politicians and celebrities. For the young people, internet can provide to be a useful tool as they may use it on a daily basis for school purposes such as: Blogger for Media Studies. The internet aids in providing useful information to students today such as: looking up and reading books on-line, and finding useful sites like Bitesize to help with students revision. The internet is the most powerful and popular source used by millions of people. For adults, it makes it easier to make on-line transactions from the bank rather than going to the bank in reality. It's proved to be safe hence why people use it more so often. There are also social media which are used by the majority of the public for instance from my NDM research: "twitter is becoming highly successful as it's expected to jump to more than £180 billion by end of 2015". this evidently shows how more and more people are immune from the internet and attracted to use social networking sites such as Twitter. Using the internet (social media) is useful for many celebrities such as Miley Cyrus: when she released her new album 'Bangerz' a week before she'd always upload pictures in line with the album to keep her fans enticed and promote her album. Which majority of the time proves to work as it's coming directly from the celebrity which persuades the fans more so to purchase the new and released album. For instance, if it's from twitter she'd promote it by using the famous 'hashtag' and get it trending in the media so people are aware that she's releasing an album. Therefore, for famous celebrities like Miley the internet from there perspective proves to be a very beneficial source for their career wise. Because without the internet, it would be literally really difficult for the celebrities to promote there music in reality.

From pareto's law which is commonly used by the institutions and people, which is believed to be the 80/20 rule. As 80% of the media is controlled by 20% of the institutions. 80% of companies profits come form 20% of its customers. Therefore 80% of company's profits come from 20% of customers. The pareto's principle helps us to realize that the majority of results come from minority of inputs. But in order for companies to receive high revenue this means 20% which is us are using the internet to a very high extent in order for the 80% to gain the income. This therefore shows, how majority of the public are indeed on the internet and how successful it is.

The disadvantage 











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