New and Digital #2

YouTube ad revenues tipped to jump 51% to $5.6bn in 2013

Marketer expects video service to account for 11.1% of parent company Google's ad revenues this year

Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses.
The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google's total.

Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach $1.96bn this year, up 65.5% compared to 2012's $1.18bn.
eMarketer has also broken out YouTube's net ad revenues in the US, estimating that they'll reach $1.08bn in 2013, with $850m of those coming from video advertisements. The company thinks this will give YouTube a 20.5% share of all US video advertising revenues for the year.

"Predicts", "estimates", "thinks" – this is all guesswork, so why should people trust eMarketer's analysis? The company says it is informed guesswork based on "hundreds of datapoints and studies about YouTube revenues, ad impressions, rates, usage and other factors collected from research firms, investment banks, company reports and interviews with industry executives".

youtube's ads and revenues are expected to rise so much when this year has ended, The company feels that YouTube's gross ad revenues will rise 51.4% to $5.6billion in 2013 accounting for 11% of googles total. They've paid there ad partners and video creators their share. This shows how popular people in the society believe internet is, as millions of people especially know when they want to listen to a song the first stop they'd go to is youtube. Therefore businesses/companies realise that if they advertise on youtube they'll be able to increase the awareness of what they're advertising to their customers. In return it's a big advantage for YouTube as they are able to receive high revenue for the amount of people who want to advertise on a popular site where majority of the public are immune to going on.




 

Pareto's Law

1) Pareto's law is also known as the 80/20 rule, the law of the vital few, and the principle of factor sparsity. States that for many events, roughly 80% of the effects come from 20% of the causes.  The rule means that in anything a few 20% are vital and the majority which is 80% are trivial. In Pareto's law it means 20% of the people owned 80% of the wealth. For example, managers know that 20% of the work consume 80% of the time and resources. Therefore, you can apply the 80/20 rule to anything. 

2) 80% of companies profits come from 20% of it' customers. 80% of the media are controlled by 20% of the institutions/companies. And 80% of company's profits come from 20%of customers.  

3) Micorsoft owns both outlook and skype. Google owns android, Google+, youtube and blogger. Yahoo owns tumblr. 

4) Twitter, blogger and tumblr are false at times.They come from people who utter anything, and say whatever they want to which gives people false beliefs.

5) It applys to the content we read online because we are the majority who consume the text. As we are 80% of the people who are reading where as, 20% is owned by the people. 

New and digital media #1

Materialism: 

'Buying more stuff is associated with depression, anxiety and broken relationships. It is socially destructive and self-destructive.'

That they are crass, brash and trashy goes without saying. But there is something in the pictures posted on Rich Kids of Instagram (andhighlighted by the Guardian last week) that inspires more than the usual revulsion towards crude displays of opulence. There is a shadow in these photos – photos of a young man wearing all four of his Rolex watches, a youth posing in front of his helicopter, endless pictures of cars, yachts, shoes, mansions, swimming pools and spoilt white boys throwing gangster poses in private jets – of something worse: something that, after you have seen a few dozen, becomes disorienting, even distressing.

The pictures are, of course, intended to incite envy. They reek instead of desperation. The young men and women seem lost in their designer clothes, dwarfed and dehumanised by their possessions, as if ownership has gone into reverse. A girl's head barely emerges from the haul of Chanel, Dior and Hermes shopping bags she has piled on her vast bed. It's captioned "shoppy shoppy" and "#goldrush", but a photograph whose purpose is to illustrate plenty seems instead to depict a void. She's alone with her bags and her image in the mirror, in a scene that seems saturated with despair.

Perhaps I'm projecting my prejudices. But an impressive body of psychological research seems to support these feelings. It suggests that materialism, a trait that can afflict both rich and poor, and which the researchers define as "a value system that is preoccupied with possessions and the social image they project", is both socially destructive and self-destructive. It smashes the happiness and peace of mind of those who succumb to it. It's associated with anxiety, depression and broken relationships.

There has long been a correlation observed between materialism, a lack of empathy and engagement with others, and unhappiness. But research conducted over the past few years seems to show causation. For example, aseries of studies published in the journal Motivation and Emotion in July showed that as people become more materialistic, their wellbeing (good relationships, autonomy, sense of purpose and the rest) diminishes. As they become less materialistic, it rises.

In one study, the researchers tested a group of 18-year-olds, then re-tested them 12 years later. They were asked to rank the importance of different goals – jobs, money and status on one side, and self-acceptance, fellow feeling and belonging on the other. They were then given a standard diagnostic test to identify mental health problems. At the ages of both 18 and 30, materialistic people were more susceptible to disorders. But if in that period they became less materialistic, they became happier.


The more people become materialistic and buy more things, as in the world today many people are immune and pressurised and see it as a norm to buy designer clothes and shoes etc. 
However, the journal motivation and emotion in July shows that as people become more materialistic and keep consistently upgraded to technology and always buying high quality designer expensive clothes, their well-being which includes relationships, autonomy, sense of purpose and the rest it all falls out of place. As there mind is focussed on the money, and clothes etc they become more immune and find no time for there loved ones. Therefore, the less materialistic they are the happier they become.