Why are respected news brands good news for twitter?
Respected news brands such as The Telegraph, The Guardian and The sun are useful for both news brands and Twitter. As newspapers revenue as gone very down hill and people don't tend to purchase it due to web.20 in the 21st century. Also, most newspapers have free on-line news which people tend to read on their phones from apps and on the internet. Also, for example if a massive event occurs such as the missing Malaysian plane many newspapers will have different views and articles. Due to this, they may post it as a tweet. This creates a debate on twitter and could become a trending topic. When a tweet from a news brand becomes popular and is trending this encourages more people to follow the news brand.
Why in turn is Twitter good for respected news brands?
Twitter is good for respected news brands, as we're living in the 21 century many people are inclined to view their latest updates on the internet. As for example, most people may be out commuting to work and so on. For instance, when someone's on there lunch they may only have 30 minutes but if they want to be updated with the news world and different organisations there first response would be to head straight away to the internet. As, they know they'll view the latest information. Moreover, most youths and adults have twitter as there social networking sites, and when they follow the news brands on twitter they will regularly go on twitter to refresh there account and be updated with news automatically. Twitter, will have more followers on a regular basis due to this. As, when people follow news brands they straight away trust the tweets. As it's a common human way of interacting with 'professional' news brands.
The report suggests that old and new media "are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience". What evidence do they provide to support this idea? Do you agree with it?
"in the case of Twitter and newspaper brands, enhancement takes place in 4 different ways". According to the article: #NewsOnTheTweet Working together newsbrands provide all four key benefits in a variety of ways.
Gossip & Banter
Having a bit of banter of gossip
Knowledge
Being the 'first to know'
Community
Connecting with like-minded people
Opinion
Being part of the wider
debate- 'having your say'
multiple use twitter handles
how newsbrands and twitter work better together
knowledge opinon community gossip
This is the evidence that the report provides. To a certain extent I do agree with this, as news brands and twitter are not in competition, but really do work well together. As the follows are greatly benefited due to the fact that they're able to communicate with world news organisations on twitter. If Newsbrand became competition, then people wouldn't be viewing it on twitter as a sense. As, the reason that they're on Twitter is because they want to be able to interact and have there say. Twitter is helping newsbrands to have the upper hand. As everyone is aware that this 21st century is very modern. People are becoming more inclined to viewing news sources online, if it's on twitter it will encourage people more so. In a sense, they therefore benefit eachother because news brands mean more followers for Twitter, which means more revenue. Also, NewsBrands on twitter is encouraging as they're able to engage with there target market by allowing 'ugc'. This therefore, creates debates and trending topic which more people become aware of.
4. On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this?
Neil Ashton @neilashton • Nov 5
Arsenal are toast: In all seriousness now, what
are the sales figures like for this kind of stuff?
@soran1: pic.twitter.com/yt6wxO2JaB
Caitlin Moran @caitlinmoran • Jan 11
The most amazing thing about the story of
President Hollande having an affair is that he
apparently only has one pair of shoes
Mirror Sport @MirrorSport • Feb 21
Our man @eaamalyon is live blogging the
curling so you don’t have to watch it (for free)
on widely available BBC1 - http://www.mirror.
co.uk/sport/
Do these pants make Kim Kardashian’s bum
look big? http://dailym.ai/1aS7Sfy pic.twitter.
com/QEdkYMxdkD
What does the report say about trust in Twitter and journalists ? (page 34-36)
Respected news brands such as The Telegraph, The Guardian and The sun are useful for both news brands and Twitter. As newspapers revenue as gone very down hill and people don't tend to purchase it due to web.20 in the 21st century. Also, most newspapers have free on-line news which people tend to read on their phones from apps and on the internet. Also, for example if a massive event occurs such as the missing Malaysian plane many newspapers will have different views and articles. Due to this, they may post it as a tweet. This creates a debate on twitter and could become a trending topic. When a tweet from a news brand becomes popular and is trending this encourages more people to follow the news brand.
Why in turn is Twitter good for respected news brands?
Twitter is good for respected news brands, as we're living in the 21 century many people are inclined to view their latest updates on the internet. As for example, most people may be out commuting to work and so on. For instance, when someone's on there lunch they may only have 30 minutes but if they want to be updated with the news world and different organisations there first response would be to head straight away to the internet. As, they know they'll view the latest information. Moreover, most youths and adults have twitter as there social networking sites, and when they follow the news brands on twitter they will regularly go on twitter to refresh there account and be updated with news automatically. Twitter, will have more followers on a regular basis due to this. As, when people follow news brands they straight away trust the tweets. As it's a common human way of interacting with 'professional' news brands.
The report suggests that old and new media "are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience". What evidence do they provide to support this idea? Do you agree with it?
"in the case of Twitter and newspaper brands, enhancement takes place in 4 different ways". According to the article: #NewsOnTheTweet Working together newsbrands provide all four key benefits in a variety of ways.
Gossip & Banter
Having a bit of banter of gossip
Knowledge
Being the 'first to know'
Community
Connecting with like-minded people
Opinion
Being part of the wider
debate- 'having your say'
multiple use twitter handles
how newsbrands and twitter work better together
knowledge opinon community gossip
This is the evidence that the report provides. To a certain extent I do agree with this, as news brands and twitter are not in competition, but really do work well together. As the follows are greatly benefited due to the fact that they're able to communicate with world news organisations on twitter. If Newsbrand became competition, then people wouldn't be viewing it on twitter as a sense. As, the reason that they're on Twitter is because they want to be able to interact and have there say. Twitter is helping newsbrands to have the upper hand. As everyone is aware that this 21st century is very modern. People are becoming more inclined to viewing news sources online, if it's on twitter it will encourage people more so. In a sense, they therefore benefit eachother because news brands mean more followers for Twitter, which means more revenue. Also, NewsBrands on twitter is encouraging as they're able to engage with there target market by allowing 'ugc'. This therefore, creates debates and trending topic which more people become aware of.
4. On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this?
Neil Ashton @neilashton • Nov 5
Arsenal are toast: In all seriousness now, what
are the sales figures like for this kind of stuff?
@soran1: pic.twitter.com/yt6wxO2JaB
Caitlin Moran @caitlinmoran • Jan 11
The most amazing thing about the story of
President Hollande having an affair is that he
apparently only has one pair of shoes
Mirror Sport @MirrorSport • Feb 21
Our man @eaamalyon is live blogging the
curling so you don’t have to watch it (for free)
on widely available BBC1 - http://www.mirror.
co.uk/sport/
Do these pants make Kim Kardashian’s bum
look big? http://dailym.ai/1aS7Sfy pic.twitter.
com/QEdkYMxdkD
What does the report say about trust in Twitter and journalists ? (page 34-36)
Finally, it is worth pointing out that, in the large part, the relationship between Twitter and newsbrands - and how it impacts on the relationships both have with their readers and users - is founded on trust.When it comes to news content, trust is an important part of the process. Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand.
This helps build trust in the content.
Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
Yes it is as people tend to trust news organisations, and they are representing a specific news brand. If they become to drawn into banter. They may tend to forget their job as a professional and could harm their image in the media. Moreover, this serves a bad reputation for them as the media will create a wrong image about the news brand themselves,which will also cause a conflict between the media and twitter. As people will become very anxious as if they can't trust verified account users, they will tend to avoid going on Twitter again!
Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers.
I think n&dm has had a positive impact on traditional newspapers, this is because "the world is changing and newspapers have to adapt". This quote is being applied in today's world as newspapers evidently are updating to social networking sites because this is what audiences are attracted to. This means that newspapers can adapt and find a new way of increasing their sales revenue, this is also useful as news organisations can interact with audiences and create debates from around the world. This could aslo lead to trending topics which would also cause other people to get involved. This therefore tends to create a media awareness, and loyal followers to news brands. As some people may follow news brands they wont buy due to it being expensive or they have a different point of view. But if they view and follow and read different tweets from different brands, they aren't biased but can lean to an opinon which they think it's accurate. That's what people like as they're independent. Therefore, N&DM has had a good impact on traditional newspapers.
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