How has new/digital media changed the ways in which information reaches audiences and what are the implications?

• new technology have arrived such as: iPad, tablets, laptops and smartphones. -> convergence| broadband speed & 4G makes it easier for audiences to view video content faster. This has impacted TV news such as: BBC news and Sky News. GET STATS
• Money aspect' The Sun & The Times= PAYWALL. Daily Telegraph and The Guardians= FREE we receive information through Twitter for free
• 80/20 rule: Paretos Law: 80% audience and 20% institutions 
• Bumler&Katz: Surveillance (using media to get what we need) e.g we don't need to watch the weather man on the news, can just see how the weather is on our smartphones 
• NewsValues: Galtung&Ruge: what used to be considered as important has changed due to N&DM. **Immediacy** QUICKER news spreaded out. Print and TV report in numerous of ways. Celebrities death news on twitter' e.g: Paul Walker-> twitter. 
• UGC: if someone puts a bad comment on The Guardian, they remove it straight away as they don't want people reading that. This links to Marxism: Institutions have control of what we view. Hegemony still lives!