New and Digital Media #14

Brit Awards was most tweeted about television show in UK

ITV show notched up 4.17m Twitter comments with One Direction's Harry Styles getting 155,000 retweets

This year's Brits has set the record as the most tweeted about television show in the UK, while the TV audience for the music awards event slumped to its lowest level since 2006.The ITV show notched up 4.17m tweets – easily beating previous record holder last year's Comic Relief, which drew 1.5m  as the decision to allow fans to vote via Twitter for the first time proved a social media publicity master-stroke. This shows how inviting a social media and allowing audiences to become more involved, there becomes a word-of-mouth awareness of the show which would influence people who normally don't watch it to view it. 

There were 2m tweets about the first awards Twitter vote, for the best British video, with One Direction's Harry Styles the king of retweets notching up 155,000 for a post thanking fans for voting. Unsurprisingly, One Direction took home the award for best British video.There were about 2.17m tweets about the show itself, which alone is enough to make the Brit Awards 2014 the most tweeted about UK TV programme. Last year's event generated 1.5m tweets.
"The live, public and conversational nature of Twitter also makes it the perfect accompaniment to TV," said Twitter in a blogpost the show based on statistics from analytics firm SecondSync. "Fans come together on the world's biggest sofa and share TV moments like the Brits with fans across the globe".

The show set  new tweets-per-minute record for a UK TV show of 78,000, with Beyonce proving to be the most talked about performer of the night on Twitter.There was less to cheer about on the live TV front with ITV's coverage, hosted by James Corden for the fourth year in a row, slumping to its lowest level since 2006.
The show attracted an average of 4.6 million viewers between 8pm and 10.15pm, an 18.4% share of all viewing in the time slot, well down on last year's 6.5 million. This shows how celebrity enforcement can influence a mass-audience significantly and due to the fact of there being internet available such as social-netowrking sites. It encourages fans to interact more allowing user-generate-comments. When tweets are read aloud in the show it encourages more people to tweet more about the show itself, as a result of them being the most talked about show on twitter.