Thursday 6 March 2014

News Values

How has the new and digital media technology changed Galtung and Ruge's news values? How would you update them for 2014.

Immediacy is more important than ever due to news breaking on Twitter or elsewhere on-line. However, this in turn changes the approach of other news sources such as newspapers as the news will probably already be broken by the time the paper is published so different angles might be required. 

Familiarity: is it culturally close to us in Britain is fairly important as when people watch the news today and something happens near our area it can affect us as this is the country where it affects us.  Perhaps for 2014 it's vital that if it's to make news it's something big that's happened in our country. Such as a bombing, otherwise other people won't pick up the newspaper and read it. Therefore using big images will attract the mass audience to pick up and read the newspaper.

Amplitude: is it a big event or one which involves large numbers of people is relevant today as if many people have been impacted it would attract the audience. But in order for the audience to pick it up it's important that the newspaper have the latest news such as showing big close-ups of the latest event and having there correspondent there to witness the huge event. This would entice the audience to pick up and read the newspaper. 

Frequency: did the event happen fairly quickly this is fairly vital as if the news happens very quickly the first who are usually aware of this event is sites such as social networking. Therefore, it's important for newspapers to respond very quickly and interview 'citizen journalists' who have witnessed the scene. As viewers would be interested in knowing and hearing what the person who witnessed it stated.

Unambiguity: is it clear and definite, if its not clear and definite people will be immune to becoming very annoyed. They'll feel like they can't trust the newspaper at all as they encountered false information. Therefore they'd be more tempted to see what happens on websites such as: BBC News. Therefore the newspapers should make sure that whatever there journalists research and publish, it's accurate and valid information for the audience base- otherwise this can result into a loss of an audience. The newspaper is already not doing well anyway so they can't afford for this to take place.

Predictability: did we expect it to happen, if an event is going on that the public are aware about such as the wedding of Kate Middleton & Prince Harry. The newspapers may not be able to keep updated information of the wedding therefore audience's would turn to the TV. However, the newspapers can keep closure on the event and perhaps print out the paper as soon as possible.

Surprise: is it a rare or unexpected, newspapers can have big close-ups and point of view shot on stories that are unexpected such as being on Page1. This would entice the audience to read it more so and encourage them to purchase the newspaper daily. 

Continuity: has this story already been defined as news, this may have been the case in a sense of urgency due to variety of social networking sites. Therefore, newspapers can define the news in a very different way. Perhaps if an ongoing news story has been made very popular, newspapers can show case it in a different perspective to get the audience engaged.

Elite nations and people: which country has the event happened in? Does the story concern well-known people? The newspapers should in general focus on Well known people mainly newspapers, such as common and well-known celebrities. This would encourage a mass-audience to read the newspapers in depth and continue being regular audience for newspapers who focus on this.

Negativity: is it bad news? if this news has been portrayed negatively it would affect a lot of people so newspapers should include this inside the pages. Instead of the front page.

Balance: the story may be selected to balance other news, such as a human survival story to balance a number of stories concerning death.





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